These phrases are typically used interchangeably, however it’s fairly properly established within the tech writing enterprise that there is a distinction. It isn’t that one is best than the opposite, however, usually talking, they’ve totally different makes use of.

Flyer (additionally leaflet and handbill)

A flyer is a single sheet of paper, often 8 1/2 x 11 (A4), used to get data to numerous folks inexpensively. Flyers are widespread for small scale promoting.

They’re typically, fairly actually, throw-aways as a result of they’re handed out at random or posted in public locations within the hope they will be learn. In the event that they’re supposed to be posted, reminiscent of on a bulletin board or put up in a window, they’re printed on one facet solely. If they are going to be hand-held or mailed, they are often printed on either side.

The aim of a flyer is to supply a restricted quantity of data for a restricted time at comparatively low manufacturing prices. Some widespread makes use of are:

  • bulletins of social or industrial occasions
  • product data reminiscent of a spec sheet left in new vehicles
  • truth sheets distributed at a press convention

Whereas desktop publishing has made it straightforward for non-professionals to supply fairly subtle flyers, many companies depend on skilled writers and graphic artists for the copy and format of enterprise flyers.

There’s some disagreement on whether or not a flyer and a flier are the identical factor. The popular utilization in Commonplace Written English is {that a} flier is somebody or one thing that flies.

Brochure (additionally pamphlet)

Brochures are usually extra subtle than flyers and dearer to supply. As a lot time, effort, and expense can go into producing a top quality brochure as producing a brief video. Companies produce tens of millions of brochures yearly, and a talented brochure author is properly paid.

Brochures are used as gross sales or data sources which may be retained and browse quite a lot of instances by a selected viewers. They’re generally displayed in racks at airports, inns, and medical doctors’ workplaces, however as random as this appears, it is anticipated that solely the folks within the topic of the brochure will take one.

They are not supposed to be throw-aways. They’re extensively used as follow-ups to preliminary gross sales contacts and as supplementary data sources. An insurance coverage firm, for instance, may use one brochure as a sell-piece and later mail a unique brochure to supply particulars of its insurance policies to an individual who has indicated curiosity.

There isn’t any restrict to the dimensions or form of a brochure, however the commonest format is a single sheet of paper folded as soon as – to create 4 panels – or twice – to create six panels. The primary format is most frequently referred to as one-fold or bi-fold. The second is often referred to as tri-fold or tri-panel.


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